Pay Per Click Strategy 
Thursday, March 24 from 5:30 - 7 p.m. 

Pay Per Click (PPC) advertising can be an extremely effective interactive marketing strategy. It provides organizations with many benefits including gaining immediate feedback and results; controlling costs; targeting specific geographical regions, just to name a few. In order to be truly effective, organization’s need an overall strategy.

Buck Dossey, who has directed PPC programs for Bank of America, Sirius XM, Norwegian Cruise Line, Motorola, will discuss some of the elements that have helped his clients get results. Buck will discuss how to effectively brainstorm to solve for marketplace desires, how to develop an action plan and how to execute a campaign.

About the speaker

Steven " Buck" Dossey works at Yahoo! as a Lead Strategist on the Right Media Exchange, helping to enable Agency Holding Companies to buy on Yahoo! in an automated fashion through technology provided by Demand Side Platforms including Invite Media, Mediamath, Turn, DataXu and X+1. He also spends time on the Progressive Insurance performance display business, leading strategy and execution across the Yahoo! performance network. 

Buck is from Houston, Texas and has lived in Chicago for the past 5 years. Prior to working at Yahoo!, he spent 3 years at Resolution Media as an Associate Director, working on a variety of accounts including Bank of America, Sirius XM, Norwegian Cruise Line, Motorola, and LeapFrog. Buck's experience is concentrated in Direct Response search programs, with a lesser focus on Branding.

Buck is a father of a 6-month old daughter, Madelynne, and his wife, Amanda, works in digital ad sales for Discovery Networks.